According to research, each person usually goes through about 5,000 marketing messages or signs every day. In this huge amount, it can be difficult to stand out in the competition and reach out to the people.
Buzz marketing is a way that uses the power of mouth spoken words to develop an interest in the viewer’s eye and generate business.
Make sure your product is buzz-worthy because if you are using the wrong product, you may not get the best or desired results. Keep on reading this article to know what actually buzz marketing is and how it needs to be handled.
What actually Buzz-Marketing is?
Buzz marketing is a well known and viral marketing campaign that is utilized to increase the word of mouth ability and potential for a specific product or brand.
These oral spoken conversations can be practiced online or offline depending on the company’s goals and resources.
Buzz marketing has the ability to dramatically boost your sales, social following, increase online traffic.
The word “buzz” means a thing that can create a buzz in the market and everyone talks about it. An advert, press release or article that urge people and get them to talk can be considered as a buzz.
Best Examples
The best way to make a buzz campaign is creating content/products with high value and pay influencers to share.
The major and well-known brands that utilize this marketing strategy are described below.
Apple:
Apple has created a lot of successful marketing campaigns but creating a buzz among the people has become their most powerful tool. For example USP (Unique Selling Proposition) is one of the factors that make them a bit different than others.
To make sure that their brand always remains in the buzz marketing category, Apple has assigned this job to a dedicated team whose only aim is to keep a buzz in the market.
Apple has also added various advertising strategies that help the brand to spread the information about its products and improve it as well:
- Taking Pre-Orders
- Early Tips About the Features of next Generation Products
- Top Notch Design
- Always looking to innovate
And more elements that add up making their products buzz-worthy.
After getting an idea from Apple’s popularity and marketing you can clearly say that a good buzz marketing campaign is not just about products, services, or links, its huge dependency is on the creativity and uniqueness which can attract people.
Redbull:
Another great example of a successful buzz campaign we have from Redbull. They have a unique and weird product. Nowadays they are present in every store, club, party or other events. The question is how did they get there?
When they first got their product in the London market, they had pretty hard competition. At first, they had a low budget campaign to increase brand awareness.
They went to every trash can in London and threw out empty Redbull cans. Therefore, a buzz was created and left people wondering what is this new product with massive demand.
Other big brands that use it wisely:
Major Types of Buzz Marketing
Although there are plenty of buzz marketing types and strategies, below are some of the best buzz marketing types that are well known for their amazing results and power. The list includes the following:
- Buzz Campaigning
- Online Campaigning
- Offline Campaigning
- Influencer marketing
Buzz Campaigning:
Buzz campaigning is the way to produce some events or to create your own unique game or something like that to promote your product.
In the launch event, you will be able to explain your product in all its aspects such as specifications, features, benefits, uses, etc.
This will allow you to work on the important aspects that will promote your product and will eventually create a desire in the minds of people to buy it.
Online Campaigning:
There is no other opinion that online marketing has become the top method to promote one’s product. Almost every person visits social media platforms or the internet at least once a day and it is necessary to run your campaign online.
To create an online buzz about your product, the company will have to post an ad on any or all social media platforms and this will automatically reach millions of people within a small span of time. The best thing about online campaigns is that you will be able to track the campaign and see the traffic and impressions on your ad.
OFFLINE CAMPAIGNING:
The offline campaign is the way of promoting a company’s product using personal oral communication with the customers. The major sources of such campaigns include customer support services, feedback, and replies to queries.
This type of campaign will allow the companies to know when their users are satisfied with their product. Therefore they will have suggestions for their upcoming product based on customer’s reviews and feedback.
Knowingly or unknowingly, the offline campaign is practiced and implemented by all companies in some ways.
Influencer marketing:
Content creators and social media users that have a large number of followers are called influencers. Because their ability to direct a big part of their followers to products or services they get serious income.
74% of consumers use social media to make purchasing decisions. In other words good reviews are important.
Bloggers or Vloggers will explain your product in full detail putting light on their features and describing them very clearly. Therefore this should be your go-to strategy if you need to increase brand awareness.
Bloggers may have some regular readers and such bloggers can bring you a lot of traffic and purchases as well.