I cannot answer if it works for your business or not but i can teach you how to try in a few actionable and simple steps, see the KPIs measure and check for yourself. It sure gives good results for some big retail players in my area because i see brouchres and offers everywhere, they bomb the mail gorilla style. I have never even considered this marketing method in the marketing mix that i use before seeing a podcast that opened my eyes because i always thought it is too complicated to hire someone to put flyers in the mailboxes and verify his work, too many variables. What i have recently realised was that every country's post office offer this as a service. So lets get things going:First of all, we need a good offer , something like 20% discount code avaiable untill end of the month (using FOMO - fear of measing out as a persuation...

In this post you will learn how to use gather data from your existing digital marketing campaigns to better understand your buyer persona and create a positioning statement that will help you drive more sales and skyrocket your brand. Key concepts and definitions In the process of learning marketing I had the same struggle most of you probably have: there are too many concepts and too much noise that totally made me think that marketing is something difficult that can be done only in big corporations with big teams and few to none actionable tasks that a solopreneur can do to grow his small business. If you are in the same situation i would try to put my findings in words that can be easly understood by almost anyone and actionable tasks. Positioning Statement Here you define where your brand is placed in the market, in this statement you should answer two simple questions: For who? From who? Buyer Persona A...

Navigating the Digital Landscape: 19 Platforms for Online Advertising in 2024 In today's digital age effective advertising has become a crucial element for success. Selecting the right one's can be a daunting task. To help you navigate this ever-evolving landscape, we've compiled a comprehensive Online advertising platforms list in 2024. Here a 19 platform list you can advertise online in 2024: Google ads Facebook/Meta for business Instagram LinkedIn Pinterest Twitter(X) TikTok SnapChat Outbrain Taboola BuySellAds AmazonAds WaltMart Ad Center SharpSpring AdRoll Waze PodCorn Paved QuantCast Online advertising platforms list Differences Google Ads "Google Ads stands as a robust and comprehensive advertising platform, offering an expansive reach across the entire spectrum of Google's digital properties. From dominating search results to captivating audiences on YouTube and engaging users through display networks, Google Ads provides advertisers with an unparalleled opportunity to connect with their target audience across diverse online landscapes. A hallmark feature of Google Ads is its versatile targeting options, enabling advertisers to tailor their campaigns with precision. By harnessing the power of keywords, businesses can strategically position...

Marketing is a dynamic force that shapes the connection between products or services and consumers. Yet, there are common misconceptions about what marketing truly encompasses. In this article, we delve into the essence of marketing, elucidating what it is and dispelling myths about what marketing is not. What Is Marketing? At its core, marketing is a multifaceted strategy focused on creating, communicating, delivering, and exchanging offerings that hold value for consumers, clients, partners, and society. This involves various activities such as market research, product development, advertising, public relations, branding, and sales. Understanding Customer Needs: Marketing aims to grasp the needs and preferences of the target audience. Through thorough market research, companies gain insights into consumer behavior, allowing them to tailor products or services effectively. Creating Value: Marketing involves creating value for customers. It goes beyond selling a product, emphasizing the solution to a problem or fulfillment of a desire. Successful marketing strategies highlight the unique value proposition of...

Are you struggling to generate leads for your local locksmith business? Don't worry; you're not alone. Generating high-quality leads can be a massive challenge for many locksmiths, especially in today's highly competitive digital landscape. But fret not, because in this article, we will give you 10 creative and proven ways you can get more leads for your local locksmith business. 1. Offer a Non-Traditional Form of Advertising One way to get more leads for your locksmith business is to offer a non-traditional form of advertising. By investing in unconventional advertising methods like billboards, flyers, or vehicle wraps, you can attract more potential customers to your business. Check out this blog post on what is a non-traditional form of advertising to get inspired. 2. Use Undifferentiated Marketing Strategy Another strategy to generate more leads for your locksmith business is to employ an undifferentiated marketing strategy. This approach focuses on creating a universal marketing message appealing to a broader audience,...