In this post you will learn how to use gather data from your existing digital marketing campaigns to better understand your buyer persona and create a positioning statement that will help you drive more sales and skyrocket your brand. Key concepts and definitions In the process of learning marketing I had the same struggle most of you probably have: there are too many concepts and too much noise that totally made me think that marketing is something difficult that can be done only in big corporations with big teams and few to none actionable tasks that a solopreneur can do to grow his small business. If you are in the same situation i would try to put my findings in words that can be easly understood by almost anyone and actionable tasks. Positioning Statement Here you define where your brand is placed in the market, in this statement you should answer two simple questions: For who? From who? Buyer Persona A...

Are you struggling to generate leads for your local locksmith business? Don't worry; you're not alone. Generating high-quality leads can be a massive challenge for many locksmiths, especially in today's highly competitive digital landscape. But fret not, because in this article, we will give you 10 creative and proven ways you can get more leads for your local locksmith business. 1. Offer a Non-Traditional Form of Advertising One way to get more leads for your locksmith business is to offer a non-traditional form of advertising. By investing in unconventional advertising methods like billboards, flyers, or vehicle wraps, you can attract more potential customers to your business. Check out this blog post on what is a non-traditional form of advertising to get inspired. 2. Use Undifferentiated Marketing Strategy Another strategy to generate more leads for your locksmith business is to employ an undifferentiated marketing strategy. This approach focuses on creating a universal marketing message appealing to a broader audience,...

The digital world can be scary a place when trying to determine an online advertising strategy for your business or brand. Among all the different ad types and media platforms, how do you develop a digital strategy that will make the most of your paid ads? Cross-Channel Marketing Strategy Cross-channel marketing continues to change the way advertisers manage campaigns because it is a powerful way to to reach prospective customers. To maximize its potential, advertisers should develop marketing strategies that integrate various media channels like social, email, and SEM across multiple devices, mobile, TV, desktop and radio. Businesses can customize an optimal cross-channel marketing strategy by identifying which media channels and ad platforms are currently driving performance among your target audience. Optimize Ads for A Mobile World You know what’s scarier than a carved pumpkin sitting on a porch in late November? Not thinking about how your website looks on a mobile device. Smartphones and other mobile devices...