The digital world can be scary a place when trying to determine an online advertising strategy for your business or brand. Among all the different ad types and media platforms, how do you develop a digital strategy that will make the most of your paid ads? Cross-Channel Marketing Strategy Cross-channel marketing continues to change the way advertisers manage campaigns because it is a powerful way to to reach prospective customers. To maximize its potential, advertisers should develop marketing strategies that integrate various media channels like social, email, and SEM across multiple devices, mobile, TV, desktop and radio. Businesses can customize an optimal cross-channel marketing strategy by identifying which media channels and ad platforms are currently driving performance among your target audience. Optimize Ads for A Mobile World You know what’s scarier than a carved pumpkin sitting on a porch in late November? Not thinking about how your website looks on a mobile device. Smartphones and other mobile devices...

Understanding your market and targeting specific consumer segments can be the key to success in business. Here are five popular market segmentation examples to consider when creating your marketing plan. Market segmentation refers to the process of analyzing markets by dividing them into segments based on specific criteria, such as geographic location, demographic factors (age and gender), psychographic factors (personality and lifestyle), or behavioural factors (what buyers actually do).The popular market segmentation examples discussed in this blog post will help you determine which market segments might be best for you to target in your marketing campaigns. How Market Segments Are Used in Marketing Strategy Companies that understand market segments can prove themselves to be effective marketers while earning a greater return on their investment from their campaigns. Market segmentation is an important component of any successful marketing campaign. When choosing the right approach, companies should look at the underlying needs and goals of the target audience before...

If someone told us 30 years ago that an internet would become more important and used than TV, we probably wouldn’t believe it. The same can be said about advertising on the internet versus traditional forms like TV, radio, and print. The game has changed, and now digital marketing spend is outpacing traditional ad spend. In fact, according to eMarketer, spending on digital advertising will reach $129.3 billion in 2019—that’s 42.8% of all ad spend! Digital marketing space is changing rapidly, so platforms that worked well in 2021 might not be as effective in 2022. Changes to have in mind when making your digital marketing budget in 2022:The recent privacy update from Apple may affect how Facebook collects and uses data for targeted ads. The update gives users the ability to opt-out of having their data collected and used for targeted ads. Facebook has said that they will respect the user's choice and will...

A/B testing is a method to test on your potential customers different types of messages or product versions, this can be used for design, user experience, emails and/or call to actions. You can use version A for a determined period of time than version B for the same period of time, or use advanced strategies to test both versions simultaneously. It is also a great way to gauge people’s response to different types of ad copy. While one ad may seem great to you, it may not be effective on the people you’re trying to reach. A/B testing allows you to find out which ad works best. Tools and methods Facebook Ads tool for A/B testingAfter creating your ad, select the “Create and run an A/B test” option. You’ll now be able to select the ad you want to test, and the ad you want to use as your control. Under the “B” option, you can specify what...

Direct marketing is about targeting a specific person, while branding is more about creating an image for your company to attract potential customers. Both strategies have their pros and cons, but it just depends on what your goal is. What is Brand Marketing: An Overview Brand marketing is about creating an image for your company that will attract potential customers with similar interests. This type of advertising typically establishes a brand name, message, and design used universally in all advertising mediums (print, television). It's ultimately designed to persuade the customer to think positively about your products or services and eventually buy them. Marketing is the process of creating, communicating and delivering a value proposition to a target market. In essence, marketing is about getting your product or service in front of the right people at the right time. Branding is all about creating a perception in the minds of customers and prospects that you are...