A/B testing is a method to test on your potential customers different types of messages or product versions, this can be used for design, user experience, emails and/or call to actions.
You can use version A for a determined period of time than version B for the same period of time, or use advanced strategies to test both versions simultaneously.
It is also a great way to gauge people’s response to different types of ad copy.
While one ad may seem great to you, it may not be effective on the people you’re trying to reach.
A/B testing allows you to find out which ad works best.
Tools and methods
- Facebook Ads tool for A/B testing
After creating your ad, select the “Create and run an A/B test” option.
You’ll now be able to select the ad you want to test, and the ad you want to use as your control. Under the “B” option, you can specify what you want to test.
Once you’ve made your selection, Facebook will create the two ads and will display them to the same audience. You can then see the results of the experiment.
You can see the results of the experiment by looking at the “Results” tab.
You can see the difference in the ads’ performance. You’ll also be able to select the “Split test” option to see each ad’s performance on its own.
By using Facebook’s A/B testing tool, you’ll be able to make sure that your ad is effective. You’ll also be able to see what kind of images and text your customers respond to.
- Jasper.ai
For individuals or small companies that don’t have copywriting professionals in their team, this is a powerfull tool. Jasper is an artificial inteligence tool that creates content/ad copy for you! Due to it’s cheap pricing this tool would cost far less than hiring a professional copywriter.
- Firebase A/B Testing from Google:
Google Firebase is a cloud-based platform that helps you develop high-quality apps, grow your user base, and earn more revenue.
https://firebase.google.com/products/ab-testing
- Do your own A/B testing.
Of course, sometimes A/B testing tools aren’t enough. Sometimes you’ll have to do your own A/B testing. For example, let’s say you’re having trouble with sales.
You’ve tried everything, and you still can’t figure out what’s going on. At this point, you can try something drastic: A/B testing the copy of your entire landing page.
Most people wouldn’t be willing to do this, but it can be an incredibly effective strategy. For example, let’s say you have a landing page with a lot of text. It may be that your audience isn’t reading the text.
They may be distracted by the page itself. In this case, the solution would be to change the copy of your landing page.
Try removing some of the text, or use more images. Or try adding a video, which can be a very effective way to convey information.
Good Practices for A/B test
- Give the A/B test enough time to collect enough data.
Depending on your traffic/ad exposure, you should run the test for at least two-three weeks so you can gather enough data. - Have enough page views/ad impressions before you start testing.
If you A/B test your landing pages / ad copy for better conversions or results first make sure you get enough exposure during the period of testing, if you not have enough volume it is better to improve that first before starting the testing. - Get more than 10% improvement.
10% is better than nothing, you are right. But maybe there are variations that you haven’t tried out yet which can drive better results
than that. Keep testing don’t settle for less.
Conclusion
A/B testing is a powerful way to close the gap between when you create content and when your audience sees it.
You should be testing your landing page copy, the images you use, the text you use, and the headlines you use.
However, you don’t have to do all of this testing for every piece of content you create. Just focus on the most important content.
A/B testing is a great way to improve your content or advertisments, and it can help you improve your conversions.
