Color psychology is the study of different colors and their impact on the behavior of humans, their thoughts, and their decisions. Color psychology is widely being used in marketing and promotional purposes as it can provoke an emotional reaction in humans towards advertised products. You may consider color as an ordinary part of advertisements and marketing. Wrong! After you get to know its importance, you will realize that it can play a major role in marketing your business to the next level. According to research, using colours in your advertising can increase your brand’s awareness by 80%. It can increase the visual appearance by more than 90% and research results claim that about 85% of the buyers tend to purchase products just because of color psychology. How do I Choose a Brand Color? The attractive and appealing colors range from 5 to 10 colors, and you have to pick the best suitable for your companies depending...