Color psychology is the study of different colors and their impact on the behavior of humans, their thoughts, and their decisions. Color psychology is widely being used in marketing and promotional purposes as it can provoke an emotional reaction in humans towards advertised products.
You may consider color as an ordinary part of advertisements and marketing. Wrong! After you get to know its importance, you will realize that it can play a major role in marketing your business to the next level.
According to research, using colours in your advertising can increase your brand’s awareness by 80%. It can increase the visual appearance by more than 90% and research results claim that about 85% of the buyers tend to purchase products just because of color psychology.
How do I Choose a Brand Color?
The attractive and appealing colors range from 5 to 10 colors, and you have to pick the best suitable for your companies depending on your audience and products. You can add these colors to your brands’ logo, alphabets, business cards, or social media profiles as well. Below are some of the most amazing factors that can help you choose a brand color.
- On the Basis of Brand’s Objectives
- Know the Meanings of Colors
- Get Inspiration from Competitors
On the Basis of your Brand’s Objectives
The colors of your brand can be considered as the identity or reflection of your company, therefore they should match with the company’s commitments, goals, values, and message that you want to convey to your customers.
While choosing a color from this perspective, enlist all the company’s objectives or goals and think in peace about what your customers should perceive. This will give you a clear view of what colors should be selected.
Know the Meanings of Colors
When it comes to picking a color for your brand, it is important to know the root of the color and its psychology. Understanding these factors will allow you to choose the best suitable colors for your marketing.
For example, combining blue with golden color will give a feel of royalty and luxury. On the other hand, the same blue color combined with pink will provide a feeling of playfulness and delight.
Get Inspiration from Competitors
Even if you have picked a color for your brand, it is highly recommended analyzing your competitors’ marketing campaigns and brand colors to get inspiration from them.
Understand their thinking about choosing these colors and also think that what changes can be made to look unique and appealing to the customers as well.
You can also take help from online color palette generators, these tools will help you to get a better understanding of pairing colors and forming the most attractive shades.
What Colors Attract Clients?
Major companies have been using colors for a long time and because they knew that colors have a major impact on customers’ decision-making process. Top colors that are being used for marketing purposes include the following.
You can see also a good use example below.
- Green
The feel of peace, calmness, and relaxation is in the nature of green color. It is an extremely beneficial color when it comes to marketing related to eco-friendly, good health, and good wishes.
- Red
Red is the most attractive and powerful color. This color has the ability to catch the viewer’s eye and can hold it for a long time.
- Blue
Blue color develops a sense of trust, loyalty, and coolness. You can also mix the colors with other shades to enhance the meaning and gain better results.
- Pink
Pink is the widely used color when it comes to attracting the female gender. If you want to seek the attention of women, you must include pink in your marketing campaigns.
- Yellow
Yellow is the color of happiness and joy. If you want to use a color that can catch your eye from a long distance, yellow should be your first priority.
- Gold
The gold color is used to display elegance, excellence, and shine. It also plays an important role in attracting women.
- Black
Black is a highly versatile color, and it can bring amazing results in different types of marketing as it has a feel of relaxation as well as excitement.
- Orange
Orange gives a feel of fun and coolness. It is full of energy and has high capabilities of attracting viewers.
- Brown
Brown is also known as an earthly color. It gives a feeling of relaxation and comfort to the viewers or customers.
- Purple
It is totally known as the royal shade and considered as the luxury color. If you want to urge customers to perceive your brand as a luxury, this is your go-to color.
What Colors Increase Sales?
All the above-mentioned colors are proven to attract a wide range of customers just because of their psychological impact. You should use these colors or a combination of them depending on your product types and brand class.
Planning marketing campaigns and choosing a color for your brand will catch as many eyes as possible and the major output from these attractions will be the increase in customers towards your brand. The more traffic drive to your brand, the more sales it will bring with itself.
In a general view, a few colors have much more power to increase sales as compared to the other such as:
- Red
- Blue
- Green
- Purple
- Black
- Orange
These colors have the ability to develop a solid vision about your product and their impact on customer decisions can go to the extent that they can bring the viewers directly to your company’s reception. The most important thing to keep in mind is to analyze each aspect of the business, audience, and nature of products before finalizing a color for your brand marketing.