Non-traditional advertising covers everything that is used for marketing purposes except for television, radio, live, or standard print advertising. It is specifically designed to attract customers’ attention by eliminating the hassle and complexity of traditional advertising. Innovation and creativity are the key factors of non-traditional advertising and if a company has the ability to utilize it in the best way, it becomes extremely difficult for the viewers to ignore it. This is a type of advertising that sets most companies apart from their competitors. The well-known and highly appreciated guerilla marketing is the best example of non-traditional marketing. It completely focuses on getting customers’ attention without their knowing. Such advertising uses a shocking effect to tease or tantalize viewers in a situation where they usually have no media resources. It's hard to adopt such types of ads, but if a company can do it effectively, it will have more impact than its counterparts. Keep on...

You may not have heard the word of guerilla marketing but if you step into the marketing world, you will find it as a popular term. This world is advancing and you need to know each advertising aspect that can help you to boost your sales and grow your business. After reading this article thoroughly, you will be able to create a great guerilla marketing campaign and promote your brands in a much better way. Let's initiate with some basics so that you can have a clear idea about these terms. Guerilla Marketing explained A Guerilla Marketing campaign is an effective marketing strategy that promotes a brand using surprise interactions towards its consumers. Differs from all other types of traditional marketing because it mainly focuses and relies on personal interactions. It targets small promoters groups. These groups of promoters have the responsibility to spread news or advertisements in a particular country or location. What is an Example of...

Color psychology is the study of different colors and their impact on the behavior of humans, their thoughts, and their decisions. Color psychology is widely being used in marketing and promotional purposes as it can provoke an emotional reaction in humans towards advertised products. You may consider color as an ordinary part of advertisements and marketing. Wrong! After you get to know its importance, you will realize that it can play a major role in marketing your business to the next level. According to research, using colours in your advertising can increase your brand’s awareness by 80%. It can increase the visual appearance by more than 90% and research results claim that about 85% of the buyers tend to purchase products just because of color psychology. How do I Choose a Brand Color? The attractive and appealing colors range from 5 to 10 colors, and you have to pick the best suitable for your companies depending...

One of the main goals of all businesses and marketers is to reach a large number of people. For this purpose, they opt for different types of marketing strategies so that they can take their message to people from all around the world which will result in the promotion of their brand and products. Do keep this fact in mind that a marketing campaign cannot be done without any proper plan. You have to pick the best marketing strategy that can help you to generate a successful campaign. Table of contents: Differentiated Marketing StrategyExamples of Differentiated MarketingAdvantages of Differentiated MarketingThe major drawbacks Concentrated marketing strategy5 Examples of Companies That Are Doing It RightThe Advantages of Focusing Your Marketing Efforts on this strategyThe Drawbacks Does these strategies apply when advertising online or offline? No matter what advertising channels you choose, you must keep these strategies in mind for the overall plan. There are plenty of marketing plans and ideas but...

The marketing plan of a company is a full-fledged sketch of all the marketing activities from simple words to high scale advertising. You have a small business or a large business, marketing is the factor that cannot be ignored, and you need a proper plan that can be followed by your colleagues and employees to get the best results. Do keep this fact in mind that your initial plan will not be compatible forever, this is a dynamic factor and needs to be revisited and updated with the changing requirements of your business. People usually think that they have spent hours of effort in developing a marketing concept and this will last long, but you need to keep the plan updating to keep pace with the changing trends and business competitions. No doubt marketing is just a single aspect of the whole business but you need to put attention to this aspect to grow your business....