Non-traditional advertising covers everything that is used for marketing purposes except for television, radio, live, or standard print advertising. It is specifically designed to attract customers’ attention by eliminating the hassle and complexity of traditional advertising. Innovation and creativity are the key factors of non-traditional advertising and if a company has the ability to utilize it in the best way, it becomes extremely difficult for the viewers to ignore it. This is a type of advertising that sets most companies apart from their competitors. The well-known and highly appreciated guerilla marketing is the best example of non-traditional marketing. It completely focuses on getting customers’ attention without their knowing. Such advertising uses a shocking effect to tease or tantalize viewers in a situation where they usually have no media resources. It's hard to adopt such types of ads, but if a company can do it effectively, it will have more impact than its counterparts. Keep on...

You may not have heard the word of guerilla marketing but if you step into the marketing world, you will find it as a popular term. This world is advancing and you need to know each advertising aspect that can help you to boost your sales and grow your business. After reading this article thoroughly, you will be able to create a great guerilla marketing campaign and promote your brands in a much better way. Let's initiate with some basics so that you can have a clear idea about these terms. Guerilla Marketing explained A Guerilla Marketing campaign is an effective marketing strategy that promotes a brand using surprise interactions towards its consumers. Differs from all other types of traditional marketing because it mainly focuses and relies on personal interactions. It targets small promoters groups. These groups of promoters have the responsibility to spread news or advertisements in a particular country or location. What is an Example of...