According to a report, about 63% of the total marketers work with a minimum of 10 influencers when it comes to running a marketing campaign. You may be wondering about what is the reason behind this rapid increase in influence marketing. Well, the reason is that influencers can connect and relate to their audiences or followers as trusted partners. And influencers’ truthfulness, insight, knowledge, and ideas have the power to turn common people into the brand’s loyal customers.
But finding a perfect and best suitable influencer for your brand is not an easy job, especially if you don’t know the right way to get the job done. Getting services of the right influencers for your brand can lead to your unexpected growth but this can also go backward if you make mistakes while choosing influencers. So, this article will guide you to not only find the best influencers but to do the job in the easiest and efficient manner.
Initial Work to Find Influencers for your Brand
Before we move towards the part on how to find influencers for your brand, you need to do some homework so that you know what type of influencers you need and what you should see before selecting one.
- Know your Audiences
- Know your Influencers
Know your Audiences:
Knowing your audience is essential because this part should be done with great care. Your audience will have a direct connection with your brand. It means that if you have a beauty brand, you should work with an influencer that runs a beauty brand and has engaged with such audiences.
Know your Influencers:
Evaluating your influencer is recommended because this will lead to getting better results in terms of running a successful marketing campaign. You need to analyze a few things such as:
- Check out the reach of the influencers and see how many people usually interested see a post of the influencer.
- Analyze the engagement rate of the influencers so that you can know how many followers are interested in their posts.
- Analyze the truthfulness or authenticity of the influencers among followers.
- Analyze the personality of the influencer as it will tell you a lot about him as a person.
Tips to Find Influencers for your Brand
Celebrities could cost you thousands of dollars but if you move towards micro-influencer or the common people who have a good number of followers, you will get the perfect results at relatively low costs. So, when it comes to finding the influencers below are some of the best places where you can find your influencers.
- Social Media
- Hashtags
- Google Alerts
- Influencers Marketing Campaign
Social Media:
Social media is the best and easiest way to find influencers for your brand. You may have noticed that some bloggers are mentioning your brand in their posts directly or indirectly, these influencers should be your first priority as they are already working for you.
There are plenty of tools online that can help you find influencers that will suit you best. If your brand is about gym accessories, look for the people who write blogs or upload posts related to this niche. Some of the best tools for this purpose include simply measured, mention, and Hootsuite.
Hashtags:
Hashtags allow you to search for keywords that mainly relate to your brand. This technique can help you in the best way on social media platforms. For initial steps, you can go with the process by the search for hashtags such as #ad, #influencers, #blogger, etc. If it does not help as you wanted then go with more precise hashtags such as #gymaccessories, #clothing, #yogasponsored, etc.
If you find a post that is according to your taste, click that post, analyze the influencer’s profile and see if something is according to your need. If influencers have a good number of followers, engagement, and trust, you should definitely engage with them. Instagram Money Calculator is one of the best suitable tools for such purposes.
Google Alerts:
Google alerts is an effective way to find influencers as you can set an alert on your related keywords. This will allow you to find the influencers that work on such keywords and have a great deal of engagement as well. It will allow you to find relevant brand advocates or posts containing your mentions.
Influencers Marketing Platforms:
These platforms allow you to find influencers in the most easiest and effective manner. You can simply go there, search for them in their database, and filter search by various keywords such as category, engagement, reach, social platform, etc. You can also run and measure the results of your campaigns on these marketing platforms. Some of the best tools for this purpose include TRIBE, BuzzStream, Grin, etc.
How to Start Conversation with Influencers?
Once you have found the best suitable influencer for your business, now it’s time to start a conversation, and this can only be done by engaging with them. Below are the tips that will help you out:
- Engage with their Content
- Send a Proposal
- Send Follow Up
Engage with their Content:
Start with a warm introduction. You should appreciate their work by engaging with their posts, comments, and sharing their posts on other networks. This will help you at the time of consideration as the influencer will know that you have been engaged with his profile and have positive behaviour.
Send a Proposal:
Now it’s time to send them a winning proposal so that you can move further. Your proposal should include brief answers to these questions:
- Who you are?
- How do you come to know about them?
- Why are you trying to reach out?
- What you will offer in return for their services?
- How can they take this conversation forward, through the mail, WhatsApp, or social media messenger?
Send Follow Up:
Influencers may receive plenty of emails every day, so there are possibilities that they may miss your mail. Therefore, it is recommended to send a follow-up if you didn’t receive any response after some days. Experts usually recommend sending at least two follow-up emails before moving towards any other influencer.