Non-traditional advertising covers everything that is used for marketing purposes except for television, radio, live, or standard print advertising. It is specifically designed to attract customers’ attention by eliminating the hassle and complexity of traditional advertising. Innovation and creativity are the key factors of non-traditional advertising and if a company has the ability to utilize it in the best way, it becomes extremely difficult for the viewers to ignore it. This is a type of advertising that sets most companies apart from their competitors.
The well-known and highly appreciated guerilla marketing is the best example of non-traditional marketing. It completely focuses on getting customers’ attention without their knowing. Such advertising uses a shocking effect to tease or tantalize viewers in a situation where they usually have no media resources. It’s hard to adopt such types of ads, but if a company can do it effectively, it will have more impact than its counterparts. Keep on reading this article as it will go through each minor to major aspects of non-traditional marketing.
Types of Non-Traditional Advertising
There are plenty of marketing forms that come under the umbrella of non-traditional advertising. Although these marketing campaigns are called by different names, if we focus more they all can be summed up in the following major types.
- Guerilla Advertising: It is an advertising strategy that solely focuses on low-cost, non-traditional marketing strategies that offer maximum results.
- Street Advertising: It is almost like guerilla advertising because it uses non-traditional marketing methods and ad space to get maximum attention for an advertising campaign. Where guerilla marketing can be done online, street advertising is only limited to the street and other public places.
- Seminar/Event Advertising: It is an effective promotional strategy that involves special engagement between the companies and their clients where they can have a face to face interaction. This type of advertising is used at special events and seminars such as trade shows, sports events, concerts, etc.
- Stunt Advertising: As its name implies, it is an effective way of advertising and marketing by which a company or brand spreads humoristic or false news in order to gain media coverage as well as the public’s attention.
- Stealth Advertising: An advertising and an effective marketing technique that promotes or advertises something without people realizing it. When users don’t recognize the ad for something, they don’t have the option to cancel it if they don’t want to see it.
- Growth Marketing: It is the process of rapid experimentation in product development and marketing channels to identify the most efficient ways to grow a business. This non-traditional advertising is widely known as growth hacking.
- Content Advertising: This is a strategic advertising approach that truly focuses on creating and delivering relevant, valuable, authentic, and highly sustainable content to engage and retain a clearly defined audience and ultimately drive customer actions that will be profitable for the company.
- Membership Advertising: It is a company or brand-run program that converts new buyers or prospects into the company’s loyal and returning customers. These loyal customers can provide expected revenue streams, generate more revenue per customer, and increase referrals using efficient company resources.
Advantages of Non-Traditional Advertising
Non-traditional advertising allows companies and brands to attract the attention of consumers which is extremely important in terms of business. When a brand uses an unusual message as its advertising campaign, the retention level of your users will increase dramatically.
They will be able to remember your message even after a long time. In addition to this, we all know that sweet and effective words that come out of a mouth create more excitement for a product, brand, or service. These things allow companies to build a positive reputation for themselves.
Non-traditional advertising can also be a lot more cost-effective as it allows you to conclude a great non-traditional marketing campaign with a few hundred dollars instead of spending thousands of dollars.
As we talked earlier, one of the major and most effective aspects of non-traditional advertising is that it has a great impact on consumers which is a good thing for the brand. It attracts viewers of different types and urges them to stay loyal and stick to your product or services.
Disadvantages of Non-Traditional Advertising
As we all know that where it is good, bad will definitely find a way. Although non-traditional advertising has a lot of advantages to offer, sometimes it brings more harm than good. This is because sometimes marketers do not have full-fledged control over this advertising form.
There are possibilities that some media outlets and channels do not know the product and start to criticize it. Such things can happen because of any reason even if the reason is not valid.
It will be difficult for the company to measure the impact and outcome of a non-traditional advertising target because results can go against your company or can take your brand to new heights above all your old competitors.
Tips to Make your Non-Traditional Advertising, a Successful Step
The main aim of every marketing or advertising strategy is to engage with maximum viewers and customs so that a company can boost its sales while earning some profit as well. Although there are plenty of amazing strategies and marketing types that allow you to achieve your goals in the best way possible, below are some of the best tips that could be beneficial for you. Consider these experts’ tips for better results:
- Create a topic or course.
- Research well on the topic.
- Analyze every aspect of the business for which you are going to launch this advertising.
- Conduct meetings with managers, data analytics, marketing, micro-influencers, and more people like this.
- Tell them about your corners and what to expect from a non-traditional advertising campaign.
- Analyze your competitors and look for their pros and cons.
- Know your audiences and speech locations.
- Design a strategy to follow.
- Develop a full detailed prototype or roadmap of your strategy.
- Launch your advertising.
- Review results on a periodic basis.
- Update your advertising campaign with time, if necessary.
