Buyer Persona is widely known by different names such as audience persona, marketing persona, or customer persona. This is a technique that helps companies to develop the content of a much higher quality. In this way, they can target their ideal customers in the best way possible. No matter whether you are a social media marketer or utilize any other source for your marketing purposes, it is extremely easy and widely happens that you may get lost in the tracking details and paths of your campaigns and latest engagement rates. A buyer persona is a factor that will allow you while making you able to keep the requirements, desires, and expectations of your customers as your top property, even your own requirements and needs will come below in the priority list. What is a Buyer Persona? A buyer persona consists of a full detailed description of your target audience while putting light on every aspect of...

Color psychology is the study of different colors and their impact on the behavior of humans, their thoughts, and their decisions. Color psychology is widely being used in marketing and promotional purposes as it can provoke an emotional reaction in humans towards advertised products. You may consider color as an ordinary part of advertisements and marketing. Wrong! After you get to know its importance, you will realize that it can play a major role in marketing your business to the next level. According to research, using colours in your advertising can increase your brand’s awareness by 80%. It can increase the visual appearance by more than 90% and research results claim that about 85% of the buyers tend to purchase products just because of color psychology. How do I Choose a Brand Color? The attractive and appealing colors range from 5 to 10 colors, and you have to pick the best suitable for your companies depending...

One of the main goals of all businesses and marketers is to reach a large number of people. For this purpose, they opt for different types of marketing strategies so that they can take their message to people from all around the world which will result in the promotion of their brand and products. Do keep this fact in mind that a marketing campaign cannot be done without any proper plan. You have to pick the best marketing strategy that can help you to generate a successful campaign. Table of contents: Differentiated Marketing StrategyExamples of Differentiated MarketingAdvantages of Differentiated MarketingThe major drawbacks Concentrated marketing strategy5 Examples of Companies That Are Doing It RightThe Advantages of Focusing Your Marketing Efforts on this strategyThe Drawbacks Does these strategies apply when advertising online or offline? No matter what advertising channels you choose, you must keep these strategies in mind for the overall plan. There are plenty of marketing plans and ideas but...

The marketing plan of a company is a full-fledged sketch of all the marketing activities from simple words to high scale advertising. You have a small business or a large business, marketing is the factor that cannot be ignored, and you need a proper plan that can be followed by your colleagues and employees to get the best results. Do keep this fact in mind that your initial plan will not be compatible forever, this is a dynamic factor and needs to be revisited and updated with the changing requirements of your business. People usually think that they have spent hours of effort in developing a marketing concept and this will last long, but you need to keep the plan updating to keep pace with the changing trends and business competitions. No doubt marketing is just a single aspect of the whole business but you need to put attention to this aspect to grow your business....